We are living in a digital age, i.e., constantly changing at a fast pace. Technology is continually evolving. Many companies want a digital transformation, optimization, and increasing investment in their organization in this digital era.
Therefore, they want their employees to remain regularly updated with technology changes.
Are you aware of this word known as personal Branding? Maximum of you know this word but not its exact meaning.
What is Personal Branding? Introduction & Meaning
Personal Branding is a continuous effort of an individual to influence public perception. An individual is making strong efforts to elevate his or her position in the industry.
The person wants to get promotions in the company by working continuously and improving the skills. Then, he or she can use the skills earned and monetize them. Personal Branding includes self-help and self-promotion too.
The two renowned marketers Karl Speak and David McNally, wrote a book titled Be Your Own Brand in 1999.
In the book, David and Karl discussed establishing yourself as a brand. It should include the experiences and relationships maintained that added in your professional experience. A personal brand is the impression of an individual.
List of Essential Skills Necessary to Stand Out in Your Career
In this digital era, you should have the proper knowledge of digital marketing skills. It can help you to make your place in the organization. Two are available for you to gain professional experience.
It is useful for you in the coming internet age. People now are giving their maximum time on their websites and apps. Many of them are regularly using laptops and phones.
- Digital Marketing Courses at Chartered Institute of Marketing (CIM)
The mission of the Chartered Institute of Marketing (CIM) is to transform the digital skills of the professional on the global level. Behind this mission, there are three core reasons include:
- The first and foremost reason is to help in shaping the careers of sellers and marketers.
- Then, the second reason is to educate the capable workforce with digital skills. Therefore, they can contribute to the growth and development of the organization.
- The third and final reason is to create professionals equipped with digital knowledge. In the future, they can nurture other people with their skills.
The renowned digital marketing institute has designed in their courses so that professionals should know what they have to do at the certification level.
They have a proper framework and course plan implemented to educate students and professionals—professional certification provided in marketing and sales.
- Chartered Management Institute (CMI) Courses
CMI is a professional management institute. It provides complete knowledge and certification in team leading, strategic management, coaching, and mentoring.
Around 80% of managers believed that CMI courses are useful and are industry-oriented. There are about 110 certified courses available at CMI to impart skills to the professionals.
All these certificate courses are of high quality and internationally recognized. These are the future-ready programs prepared to help the coming generations to gain knowledge.